Hearts and Minds Legal
Trademarks & IP Protection
Own your name. Protect your brand.
Your business name, logo, and brand identity are among your most valuable assets. Federal trademark registration gives you exclusive rights to use them — and the legal authority to stop anyone who tries to copy what you’ve built.
Schedule a Free Consultation →Watch First
Do You Actually Need a Trademark? (Watch This First)
The business you’re building, the product you’re launching, the name you keep putting in front of people. That’s identity, and identity needs protection. Hearts & Minds Legal helps creators, entrepreneurs, and business owners protect their brands through trademark strategy and registration, before there’s a problem to fix.
What We Offer
How We Can Help
Trademark Search & Strategy
Before filing anything, we conduct a comprehensive search and tell you exactly where you stand — and how to build a registration strategy that holds up.
Trademark Registration
Full preparation and filing of your USPTO application, with office action responses and deadline tracking from start to certificate.
Office Action Response
When the USPTO raises objections, we respond with well-reasoned legal arguments to advance your application.
Trademark Monitoring
Ongoing watch service to catch potential infringers and confusingly similar applications before they damage your brand.
Licensing Agreements
Monetize your trademark while protecting your ownership. Properly drafted licenses that don’t accidentally give away your rights.
Renewals & Maintenance
Section 8/9 renewals, statements of use, and all USPTO maintenance filings to keep your registration alive and enforceable.
Why It Matters
The cost of waiting is higher than you think.
Registering your business as an LLC gives you a business structure. It does not give you rights to your business name. Two completely different things — and the confusion costs entrepreneurs thousands of dollars every year when someone else files a trademark for the name they’ve been building a brand around for years.
A federal trademark registration gives you nationwide priority. It lets you put ® next to your name, list your mark in the federal database so others can find it before they file, and sue for infringement in federal court, with enhanced remedies available against counterfeiters.
- Do I really need a trademark if I have an LLC?
- How much does trademark registration cost?
- How long does the process take?
- What if someone is already using my name?
- Can I trademark a logo or slogan?
Flat-Fee Pricing
No Surprises. Ever.
We quote your fee before we start. You decide if it’s right for you — no obligation, no hourly ticking clock.
Strategy Consultation
$350
- Comprehensive search
- Clearance analysis
- Registration roadmap
- Credited toward filing
Registration Package
$850 + USPTO fees
- Application prep & filing
- Office action responses
- Deadline tracking
- Certificate of registration
Brand Protection Package
Flat-fee quote at your consultation
- Search + Filing + Monitoring
- First-year support
- Multi-class strategy
- Priority access
Monitoring Plan
$199/year per mark
- Infringement alerts
- Similar mark tracking
- Annual consultation
- Peace of mind
Ready to take the next step?
Schedule a consultation and let’s talk about what you need. We’ll give you a clear plan and a flat-fee quote — no pressure, no surprises.
Book Your Consultation →